“Cinema must reflect the temper of the times. We must choose material not only on the basis of whether we feel deeply, but on whether or not anyone's bloody well going to see it.”
Richard Lester

“In order to make movies you have to think about the audience. You have to - otherwise you're just making movies for yourself. It's like, eh, like artistic masturbation.”

“As long as my pictures go into theaters and we ask people to pay to see what I do on the screen, I should not object if customers want to know what kind of man I am.”
Alan Ladd

“I know audiences feed on crap, but I cannot believe we are so lacking that we cannot dish it up to them with some trace of originality.”
Darryl Francis Zanuck

“People are smart enough to understand the difference between a movie and real life.”
Nick Cassavetes