“You can make a great product. But you have to convince people that what you're selling is greater. We're not selling computers. We're selling what they can do with a computer.”
Matthew Modine - John Sculley

“- Hildy Johnson: I suppose I proposed to you?
- Walter Burns: Well, you practically did, making goo-goo eyes at me for two years until I broke down.”

Rosalind Russell - Hildy Johnson
Cary Grant - Walter Burns

“- Walter Burns: You persuade Hildy to do the story and you can write out a nice fat insurance policy for me.
- Bruce Baldwin: I refuse to use my wife for business purposes.”
Cary Grant - Walter Burns
Ralph Bellamy - Bruce Baldwin

“You don't have to trust me as long as you can persuade me to trust you.”

Humphrey Bogart - Samuel Spade

“- Sam Spade: If you kill me, how are you going get the bird? And if I know you can't afford to kill me, how are you going to scare me into giving it to you?
- Kasper Gutman: There are other means of persuasion besides killing and threatening to kill.”

Humphrey Bogart - Samuel Spade
Sydney Greenstreet - Kasper Gutman