“- Jeffrey Wigand: I'm just a commodity to you, aren't I? I could be anything. Right? Anything worth putting on between commercials.
- Lowell Bergman: To a network, probably, we're all commodities. To me? You are not a commodity. What you are is important.”
Russell Crowe - Jeffrey Wigand
Al Pacino - Lowell Bergman

“- Sarah: [gesturing her body in a sexy behavior] Devonshire cream: the creamiest cream.
- Mark: They paid you for that?
- Sarah: It's not so easy. You try it with a camera in your face, and a cow sniffing around your bum.”
Rachel Fowler - Sarah
Devon Sawa - Mark

“For years the government has been wisely coercing teenagers to buy products they normally wouldn't want, just to get their money.”
Eugene Levy - Eugene Levy

“Kids today aren't dumb. They're not gonna buy just anything. That's why the government has been planting small subliminal advertising suggestions in today's rock music.”
Eugene Levy - Eugene Levy

The new slogan now is "Diamonds: Render her speechless". Why don't they just go ahead and say it? "Diamonds: That'll shut her up... for a minute".

Ron White - Ron White